Vol. 24 No. 1 (2023): April

Articles

• Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare

  Halida Bahri, Naufal Bachri, Saharuddin Saharuddin, Sutriani Sutriani, Zulkifli Zulkifli

  01-09

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  Abstract Views: 412 File Views: 641 DOI : https://doi.org/10.29103/e-mabis.v24i1.1003
  

• Persepsi Risiko dan Dukungan Pariwisata Penduduk Kota Sabang

  Munandar Munandar, Chalirafi Chalirafi, Naufal Bachri, Muhammad Yusuf, Juliana Juliana

  10-22

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  Abstract Views: 318 File Views: 548 DOI : https://doi.org/10.29103/e-mabis.v24i1.844
  

• Analisa Pengaruh Strategi Pemasaran dimasa Pandemi COVID-19 Terhadap Penigkatan Kinerja UMKM Provinsi Aceh Dimoderasi Oleh Teknologi

  Chalirafi Chalirafi, Faisal Matriadi, Munandar Munandar

  23-30

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  Abstract Views: 451 File Views: 905 DOI : https://doi.org/10.29103/e-mabis.v23i2.871
  

• The Analisys of The Green Economy Implementation on Sustainability Small and Medium Enterprise in lhokseumawe City

  Sapna Biby, Yuli Asbar, Jufridar Jufridar

  31-37

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  Abstract Views: 440 File Views: 1141 DOI : https://doi.org/10.29103/e-mabis.v24i1.875
  

• Promosi Harga, Kualitas Makanan, Citra Merek, Nilai Persepsi, Kualitas Pelayanan Yang Mempengaruhi Word Of Mouth Dan Niat Membeli Kembali Yang Di Mediasi Kepuasan Pelanggan Brand Chatime Umur 18-24 Tahun Di Bekasi

  Muhammad Ikhsan Zaidan, Edi Hamdi

  38-53

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  Abstract Views: 623 File Views: 0 File Views: 945 DOI : https://doi.org/10.29103/e-mabis.v24i1.988
  

• Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Café & Restoran Kokok Petok Di Cimalaya Wetan

  Robby Syuhada, Puji Isyanto, Dini Yani

  54-65

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  Abstract Views: 949 File Views: 7027 DOI : https://doi.org/10.29103/e-mabis.v24i1.1011
  

• Penerapan Bauran Promosi pada Radio Lazuar 94.1 FM

  Miya Mailla Sofy, Dexi Triadinda, Dini Yani

  66-74

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  Abstract Views: 433 File Views: 965 DOI : https://doi.org/10.29103/e-mabis.v24i1.994
  

• Pengaruh Kualitas Layanan Dan Promosi Terhadap Kepuasan Pelanggan Pada Niat Beli Konsumen Di Starbuck

  Pradinka Shanditya Nugraha, Puspita Chairun Nisa

  75-89

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  Abstract Views: 797 File Views: 2399 DOI : https://doi.org/10.29103/e-mabis.v24i1.882
  

• Konsep Digital Marketing Berbasis Facebook Ads Dalam Strategi Pemasaran

  Taryono Taryono

  90-101

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  Abstract Views: 1157 File Views: 2856 DOI : https://doi.org/10.29103/e-mabis.v24i1.983
  

• What Factors Stimulate Impulse Buying in Live Commerce?

  Made Pradnyan Permana Usadi, I Putu Wahyu Dwinata JS, I Wayan Sucipta Wibawa

  102-112

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  Abstract Views: 907 File Views: 0 File Views: 1235 DOI : https://doi.org/10.29103/e-mabis.v24i1.975