Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare

Authors

  • Halida Bahri Department of Management, Universitas Malikussaleh
  • Naufal Bachri Department of Management, Universitas Malikussaleh http://orcid.org/0000-0003-2943-0891
  • Saharuddin Saharuddin Universitas Malikussaleh
  • Sutriani Sutriani Universitas Malikussaleh
  • Zulkifli Zulkifli Universitas Malikussaleh

DOI:

https://doi.org/10.29103/e-mabis.v24i1.1003

Keywords:

lifestyle, religiosity, consumer perceptions, purchase decisions

Abstract

This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.

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Published

2023-04-04

Issue

Vol. 24 No. 1 (2023): April

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