Pengaruh Gaya Hidup terhadap Kepuasan Konsumen Blackberry di Kecamatan Dewantara Kabupaten Aceh Utara

Abstract

This  study  aims  to  analyze  the  effect  of  lifestyle influences on consumer satisfaction, The sample in this research were 150 respondents that located in Central of Kecamatan Dewantara. The analytical tool used is the linear regression and Structural Equation Modeling (SEM). The results showed that the positive effect of. Lifestyle have a positive effect on customer satisfaction Blackberry in Kecamatan Dewantara District.

Keywords :   lifestyle and consumer satisfaction