ANALISIS PENGEMBANGAN PRODUK PECI DENGAN PENDEKATAN REKAYASA NILAI DI UKM AL-ADIN SABEENA KECAMATAN BLANG MANGAT KOTA LHOKSEUMAWE
DOI:
https://doi.org/10.53912/iejm.v9i1.494Keywords:
Desain Peci, Value Engineering, AHPAbstract
Salah satu produk yang perlu mendapat perhatian adalah produk peci yang semakin hari penjualannya semakin menurun. Penelitian ini bertujuan untuk merancang pengembangan produk peci dan menghemat biaya produksi serta menambah nilai jual yang nantinya dapat menjadi daya tarik konsumen untuk membelinya. Metode yang digunakan adalah Value Engineering dan Analytical Hierarchy Process (AHP). Metode Value Engineering diterapkan pada perbaikan nilai, performansi dan biaya dari rancangan peci yang terdiri dari identitas produk, ukuran border,tambahan fungsi, warna sesuai dan menarik. Metode Analytical Hierarchy Process (AHP) diterapkan pada fase analisis untuk membantu mengetahui prioritas dari kriteria yang sesuai dengan keinginan konsumen. Hasil penelitian menunjukkan desain alternatif dengan nilai performansi tertinggi adalah alternatif 1 (A-B-D-E), yaitu desain dengan material utama peci terbuat dari karton ubi dan kain beludru, warna yang digunakan bernuansa gelap, peci berbentuk persegi panjang, dan dengan hiasan semi bordir. Desain alternatif terpilih ini menghabiskan biaya sebesar 20,310,00 untuk satu unit peci.References
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