Perencanaan Jumlah Distribusi Pemasaran Sebagai Pendukung Peningkatan Penjualan Produk Sumpit PT. Candi Kekal Jaya Co. Ltd
DOI:
https://doi.org/10.53912/iejm.v4i1.43Abstract
T. Candi Kekal Jaya merupakan salah satu perusahaan yang bergerak di bidang sumpit. PT. CandiKekal Jaya harus memproduksi sumpit sesuai dengan permintaan. Masalah perencanaan dan jumlah distribusi
pada P.T Candi Kekal Jaya yang bergerak di bidang proses produksi sangat penting karena pengerjaan produk
tersebut tidak terpisahkan dari peningkatan pendapatan. Selama ini di PT. Candi Kekal Jaya melakukan
penjualan hanya dengan distributor yang ada tanpa ada perencanaan penambahan jumlah distributor
sehingga akan menambah penjualan dan secara otomatis menambah pendapatan. Penambahan jumlah
distributor yang tidak terencana hanya menghasilkan pendapatan seperti tahun-tahun sebelumnya. Selain itu
akan memberi peluang kepada competitor melebarkan daerah penjualannya. Dalam penelitian akan
direncanakan jumlah distributor yang optimal dan juga menjadi pertimbangan bagi perusahaan untuk
bersaing dipasar. Pada perencanaan jumlah distribusi untuk tahun kedepan ada penambahan yang
berpengaruh secara signifikan dengan peningkatan pendapatan
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