THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, AND PRODUCT QUALITY ON IMPULSE BUYING OF UMAMMA HIJAB PRODUCTS AMONG FEMALE STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY.

Authors

  • Adnan Adnan
  • Edyansyah Edyansyah
  • Syamsul Bahri
  • santi juliana

DOI:

https://doi.org/10.29103/e-mabis.v25i2.1409

Keywords:

Shopping Lifestyle, Product Involvement, Product Quality, Impulse Buying.

Abstract

This study aims to investigate the influence of Shopping Lifestyle, 

Fashion Involvement, and Product Quality on Impulse Buying of Umama hijab 

products among female students in the Management Department of the Faculty 

of Economics and Business at Malikussaleh University. The sampling method 

used was non-probability sampling with incidental sampling, involving 105 

respondents. Data analysis techniques included multiple linear regression 

analysis, classical assumption tests, instrument tests (validity and reliability), 

and hypothesis testing using SPSS 25.0. The results indicate that Shopping 

Lifestyle, Fashion Involvement, and Product Quality have a positive and 

significant effect on Impulse Buying both simultaneously and partially. Each 

variable—Shopping Lifestyle, Fashion Involvement, and Product Quality—

positively and significantly influences Impulse Buying of Umama hijab 

products. The managerial implications suggest enhancing Shopping Lifestyle, 

Fashion Involvement, and Product Quality to boost Impulse Buying of Umama 

hijab products 

Keywords Shopping Lifestyle, Product Involvement, Product Quality, Impulse 

Buying. 

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Published

2024-12-04

Issue

Vol. 25 No. 2 (2024): Oktober

Section

Articles

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