Analisis Komunikasi Customer Service dalam Meningkatkan Mutu Pelayanan Nasabah pada PT Bank Syariah Indonesia Tbk Unit Sawang Cabang Lhokseumawe
Abstract
This study aims to find out about the role of Customer Service in improving the quality of customer service at PT Bank Syariah Indonesia Tbk Sawang Unit, Lhokseumawe Branch. Samples were obtained by 20 respondents and interviews were conducted with employees at PT Bank Syariah Indonesia Tbk Sawang Unit, Lhokseumawe Branch. The results of data analysis show the role of PT Bank Syariah unit Sawang's customer service in improving service quality, through an interpersonal communication approach, which includes good performance customer service as well as good and continuous communication patterns that can effectively improve service quality which can increase customer or prospective customer satisfaction against PT Bank Syariah Indonesia Tbk Sawang unit Lhokseumawe Branch.
Keywords: Communication, Customer Service, Services
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