Analisis Faktor-Faktor Yang Mempengaruhi Belanja Online Pada Mahasiswa Universitas Bumi Persada Lhokseumawe
Abstract
This study aims to determine the influence of internet technology knowledge, consumer trust, website/application quality, and product quality with online shopping decisions for fashion products among students of Universitas Bumi Persada.. This study uses primary data obtained by distributing questionnaires to 150 respondents, selected using Purposive sampling method. The data analysis method used is multiple linear regression analysis. The results of the study partially show that internet technology knowledge (X1), consumer trust (X2), website/application quality (X3), and product quality (X4) significantly influence online shopping decisions for fashion products on Malikussaleh University students. Simultaneously, internet technology knowledge (X1), consumer trust (X2), product/application quality (X3), and product quality (X4) significantlyinfluence online shopping decisions for fashion products on Universitas Bumi Persada students.
Â
Keywords: Internet Technology Knowledge, Consumer Trust, Website/Application Quality, Product Quality.
References
Anandya Cahya Hardiawan. 2013, Pengaruh Kepercayaan, Kemudahan, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online, Semarang: Universitas Diponegoro.
Assiddiqi, H., (2009). Karya Tulis Ilmiah. Tingkat Pengetahuan Ibu terhadap Penanganan Diare pada Balita di Kelurahan Padang Bulan Kecamatan Medan Baru, Universitas Sumatera Utara
Chih, H.-L., Shen, C.-H., & Kang, F.-C. (2008). Corporate Social Responsibility, nestor Protection, and earnings Management: Some nternational idence . Journal of Business Ethics, 179-198.
Ghozali, Imam. 2009. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro
Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangg Kotler, Philip. 2002. Marketing Management, Millenium Edition North Western University New Jersey, Prentice Hall Inc.
Kotler, Philip., dan Gary Armstrong., 2004, Dasar-Dasar Pemasaran, Edisi kesembilan, Jilid 1, dialih bahasakan oleh Alexander Sindoro, Jakarta:
M.K Kathryn and M. Mary, 2002, “Third Party Assurance : Mapping the Road toTrust in E-Retaillingâ€, Journal of Information Technology Theory and Application.
Mayer, John D, et. al. 1995. Emotional Attention, Clarity and Repair : Exploring Emotional Intelegence Using the Trait Meta-mood Scale, American Psycological Press.
Munandar, M., & Chadafi, C. (2016). Pengaruh Harga, Celebrity Endorser, Kepercayaan, dan Psikologi Terhadap Keputusan Pembelian Online Shop Di Media
