Analisis Kualitas Pelayanan Terhadap Peningkatan Pendapatan Wirausaha Sektor Pariwisata Di Kota Lhokseumawe

Authors

  • Samsidar Samsidar Samsidar Fakultas Ekonomi dan Bisnis Universitas Malikussaleh
  • Agustinawati Agustinawati Agustinawati Fakultas Ekonomi dan Bisnis Universitas Malikussaleh
  • Safitri Safitri Safitri Fakultas Ekonomi dan Bisnis Universitas Malikussaleh
  • Darul Irfan . Fakultas Ekonomi dan Bisnis Universitas Malikussaleh
  • Yesi Pratiwi . Fakultas Ekonomi dan Bisnis Universitas Malikussaleh

Abstract

This study aims to determine the impact of the service quality of tourism entrepreneurs on income by using the service quality method, namely tangibles, reliability, responsiveness, assurance, empathy. Sampel size is 96 respondents and analyzed using multiple regression  The results of the study indicate that the quality of services provided by entrepreneurs in the tourism sector simultaneously has an effect on increasing the income of entrepreneurs.

 

Keywords : Service Quality, Income, Entrepreneur in Tourism Sector

References

Agustinawati, Samsidar, Halida Bahri (2021). The Influence Of Customer-Centric Strategy Toward Tourist Satisfaction. Journal International of Economic Business, Accounting Agriculture, Management and Administration syaria, Vol. 1, No. 2, pp 347-354 (2021), E- ISSN:2808-4718

Agustinawati, Muhammad Yusuf (2019). An Investigation of Tourist Satisfaction on Tourism Destination. The International Conference Economic Finance and Business copyright @2019 EAI, DOI 10.4108/eai.12-11-2018.2288768

Aryani, S. W., Sunarti, & Darmawan, A. (2017). Analisis Dampak Pembangunan Pariwisata Pada Aspek Ekonomi dan Sosial Budaya Masyarakat (Studi Kasus pada Desa Wisata Bejiharjo, Kecamatan Karangmojo, Kabupaten Gunungkidul D.I.Yogyakarta). Jurnal Administrasi Bisnis Vol. 49. No. 2 Agustus 2017

Baker, B. (2012). Tourism destination branding for Small Citiez. USA: Creative Leap Books

Fuadi, Fuadi (2018) Analisis Model Customer Based Brand Equity (Cbbe) Pada Industri Pariwisata Bahari Di Kota Sabang. Jurnal Ekonomi Dan Bisnis. Issn E-Issn 2549-5003

Herlambang, D. D. (2016). Dampak Pariwisata Terhadap Kondisi Sosial dan Ekonomi Penduduk Sekitar Lokasi Wisata Air Terjun Kedung Pedut di Dusun Kembang, Desa Jatimulyo, Kecamatan Girimulyo, Kabupaten Kulonprogo. GeoEducasia Vol. 1, No. 1, 1-19

Hurriyati, R., & Sofwan, D. M. P. (2015). Analysis of co-creation experience towards a creative city as a toursim destination and its impact on revisit intention. Journal of Environmental Management and Tourism.

Hasan Ali (2015). Marketing Tourism, Yogyakarta. CAPS

Kotler dan Keller (2012). Marketing Management Edisi 14, Global Edition. Person. Prentice Hall.

Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa: Berbasis Kompetensi Edisi 3. In Penerbit Salemba

Munandar dkk (2021). Risk Perception And Intention Of Touring To The City Of Sabang In The Time Of The Covid-19 Pandemic, Journal International of Economic Business, Accounting Agriculture, Management and Administration syaria. DOI: 10.54443/ijebas.v1i2.81. Vol. 1, No. 2, E- ISSN:2808-4718

Nizar, M. A. (2011). Pengaruh Pariwisata Terhadap Pertumbuhan Ekonomi Di Indonesia. Jurnal Kepariwisataan Indonesia Vol. 6, No. 2, 195-211.

Nasution, Pangeran P.P.A. and Hasi, Andry Ruida (2016) Sketsa Pariwisata di Aceh: Dari Regulasi Berbasis Syar’i Hingga Resistensi Masyarakat dalam Apologi Rekreasi (Studi Kasus di Kota Lhokseumawe). In: SEMINAR NASIONAL POLITIK DAN KEBUDAYAAN 2016. Unpad Press, Bandung, pp. 225-235. ISBN 9786026308689

Samsidar, Agustinawati, (2021). Analisis Tingkat Kepuasan Wisatawan Pada Destinasi Pariwisata Kota Lhokseumawe, Jurnal Negotium Ilmu Administrasi Bisnis Volume 4, No 1,11-17, April 2021 ISSN: 2777-0192 (e)

Yoeti, Oka ( 2014). Pengantar Ilmu Pariwisata. Bandung. Angkasa

Downloads

Published

2023-02-16