Pengaruh Servqual Dimension terhadap Kepuasan Wisatawan pada Obyek Wisata Pantai di Kota Lhokseumawe
Abstract
This study aims to determine the effect of Servqual dimension on the satisfaction of tourists on the tourist attractions of the beach of Ujong Blang in Lhokseumawe city. The sample in this study was determined as many as 96 tourists visiting Ujong Blang beach. The results of research indicates Servqual dimension of service quality which includes physical evidence (tangibles), reliability (reliability), responsiveness, assurance and empathy simultaneously affect the satisfaction of tourists and partially the most physical proof variables dominant. But partially only tangibles and empathy have a significant effect. The results of this study contribute to the providers of tourist services on the beach Ujong Blang and to the local government in Lhokseumawe.
Keywords : Servqual dimension, Tangibles, Reliability Responsiveness, Assurance and Empathy
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