Pengaruh Penerapan Ekonomi Kreatif Terhadap Kreativitas Remaja di Kota Lhokseumawe (Studi Kasus Pada Seni Tari Sanggar Cut Meutia)

Abstract

This research was conducted to find out and analyze the influence of creative economy towards creativity in dance workshop of teenager Cut Meutia in Lhokseumawe. The data used in this research is the primary data through a detailed questionnaire.The population in this research is the whole that follow Dance Studio Cut Meutia in Lhokseumawe as many as 62 people, this population is heterogeneous in nature which can be seen from the various age, gender, and education. Sampling techniques in the study are the total sampling. Total sampling population was chosen because it is limited and each Member of the population worthy of being sampled. Thus the number of samples as much as population numbers i.e. 62 people. The research found that the most influential creative economy significantly to creativity workshop of teenager Dance Cut Meutia in Lhokseumawe. The value of the coefficient of determination of 0306, this shows the ability of the free variable (creative economy) can explain its effect on a variable is bound (the creativity of adolescents) of 30.6%, rest of 57.2% influenced by other variables that are not included in this research model.

Keywords: product, price, promotion, distribution, purchasing decisions