Pengaruh Strategi Promosi Dalam Bauran Pemasaran Terhadap Penjualan pada Swalayan Rayon Baru di Panton Labu Kabupaten Aceh Utara

Abstract

The purpose of this study was to determine the effect on sales promotion strategy in Rayon Baru Supermarket Panton Labu in North Aceh. The population in this study is the consumers who shopped at Rayon Baru Supermarket Panton Labu North Aceh is 43800 as respondents. In this study, the Slovin formula used to calculate the number of samples, the number of samples is equal to 99.77 (Rounded 100) with sampling techniques using accidental sampling. The data obtained will be calculated and analyzed according to the model that are related. In the research, the value of the correlation coefficient (R) of 0.565, and to know how many a effect the promotion strategy (X) in influencing sales (Y), can be seen in the R² value of 0.319 or 31.9 % and the remaining 68.1 % influenced by other variables not examined in this study (error term).  For partial test of promotion strategy variable has significantly affect to sales  Advice from the results of this study is to survey the self desires or tastes of consumers to know the desires of consumers and more often hold rebates and place of purchase displays, so as to attract the attention of the public.

Keywords:  Promotion Strategy, Sales