Pengaruh Lifestyle, Trust Dan Experience Terhadap Niat Beli Produk Erigo Di Lazada; (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh)

Authors

  • shafrizal shafrizal shafrizal Alumni Fakultas Ekonomi dan Bisnis Unimal
  • Muchsin Muchsin Muchsin Fakultas Ekonomi dan Bisnis Unimal
  • Sapna Biby . Fakultas Ekonomi dan Bisnis Unimal
  • Rahmaniar Rahmaniar Rahmaniar Fakultas Ekonomi dan Bisnis Unimal

Abstract

The purpose of this research is to analyze the impact of interest rates, exchange rates and inflation on stock returns in companies listed in the LQ45 index on the Indonesia Stock Exchange for the 2019-2022 period. The study is quantitative in nature and secondary data collected from the Indonesia Stock Exchange (IDX). Companies that were listed on the Indonesia Stock Exchange 2019-2022 make up the study population. Saturated samples are used in the sampling process. The time series in this research spanned four years and included 45 firms. The research data from this study included 180 observations on the Indonesia Stock Exchange (IDX) website. Panel data regression analysis is a technique used for data analysis. This research used the Common Effect Model (CEM) with the Ordinary Least Square (OLS). Data analyzed with the use of the Eviews 12 program. The outcome demonstrated that interest rates and exchange rates significantly and positively impact stock returns. The impact of inflation on stock returns is negative and not statistically significant.

 

Keyword: Return, Interest Rate, Exchange Rate and Inflation.

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Published

2023-09-15