PENGARUH PELATIHAN MARKETING STRATEGY AND CONSULTATIVE SELLING TERHADAP KINERJA KARYAWAN DEPARTEMEN PEMASARAN DI PT PUPUK ISKANDAR MUDA
DOI:
https://doi.org/10.53912/iejm.v8i1.380Abstract
PT PUPUK ISKANDAR MUDA dalam meningkatkan kualitas kinerja dari karyawan di departemen pemasaran melakukan pelatihan Marketing Strategy and Consultative Selling. Dari hasil penelitian didapatkan adanya   pengaruh secara simultan dan parsial antara pelatihan kerja yang terdiri dari variabel pelatihan (X1), instruktur pelatihan (X2), dan penyelenggaraan (X3),  terhadap evaluasi kinerja karyawan (Y) PT Pupuk Iskandar Muda.Sampel penelitian ini berjumlah 20 karyawan. Hasil pengujian secara simultan variabel pelatihan, instruktur pelatihan dan penyelenggaraan mempunyai pengaruh yang signifikan terhadap variabel evaluasi kinerja karyawan yang dibuktikan  berdasarkan  hasil  uji  simultan  dengan  nilai  signifikansi  Fhitung > FTabel  (0.41 > 0.32) berpengaruh positif terhadap kinerja karyawan PT Pupuk Iskandar Muda. Hasil pengujian secara parsial variabel pelatihan (X1), instruktur pelatihan (X2), dan penyelenggaraan (X3),  berpengaruh signifikan  terhadap  variabel  evaluasi kinerja karyawan (Y)  yang  dibuktikan dengan nilai Thitung < Ftabel (-0.924 < 1.729) dan probabilitas (0.369 < 0.05), maka dapat dikatakan bahwa variabel pelatihan (X1), instruktur pelatihan (X1), dan penyelenggaraan (X3) berhubungn signifikan terhadap variabel evaluasi kinerja.References
Veithzal Rivai, 2013. Manajemen Sumber Daya Manusia untuk Perusahaan, Cetakan kelima. Jakarta: PT. Raja Grafindo Persada.
Sofiyandi, Herman, 2008. Manajemen Sumber Daya Manusia. Edisi Pertama, Graha Ilmu, Yogyakarta.
Mangkunegara, Anwar Prabu. 2002. Manajemen Sumber Daya Manusia Perusahaan. Edisi Kesembilan. Bandung, PT Remaja Rosda Karya.
Simamora, Henry. 1999. Manajemen Sumber Daya Manusia. Edisi Kedua, Yogyakarta. STIE YKPN.
Hasibuan, S.P. Malayu. (2007). Manajemen Sumber Daya Manusia, cetakan kesembilan, Jakarta: PT Bumi Aksara.
Dessler, Gary. 2006. Manajemen Sumber Daya Manusia. Edisi Kesembilan Jilid 2. Jakarta: Erlangga.
Robbins, Stephen P. 2006. Perilaku Organisasi (alih bahasa Drs. Benyamin Molan). Klaten: PT Intan Sejati.
Downloads
Published
Issue
Section
License
Copyright
Authors published in this journal agree to the following terms:
1. The copyright of each article is retained by the author (s).
2. The author grants the journal the first publication rights with the work simultaneously licensed under the Creative Commons Attribution License, allowing others to share the work with an acknowledgment of authorship and the initial publication in this journal.
3. Authors may enter into separate additional contractual agreements for the non-exclusive distribution of published journal versions of the work (for example, posting them to institutional repositories or publishing them in a book), with acknowledgment of their initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (For example in the Institutional Repository or on their website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work.
5. Articles and all related material published are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License
Industrial Engineering Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
You are free to :
Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material for any purpose, even commercially
Under the following terms :
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits
